flipsidestudio

On my journey back from the coast yesterday, I bought a wavelength from a services, in an attempt to actually see a decent wave! Low a

2010-08-16T03:07:00.000-07:00

la rose parfaite goes live

2010-08-04T06:46:00.001-07:00

identity for great british yarns

2010-08-04T06:45:00.001-07:00

football haircuts tee for Airculture!

2010-06-21T07:41:00.001-07:00

Footie shirts for Airculture. Come on England

2010-06-21T07:38:00.000-07:00

2010-06-21T07:36:00.000-07:00

http://deadlyisthefemale.com/ goes live; vintage handmade pin up and burlesque clothing.

Working with 'manage my website' and 'kinetic pulse'. oh la la

AAF artwork for Bristol fair

2010-04-02T02:49:00.000-07:00

Branding. Personality goes a long way...

2010-04-02T02:48:00.000-07:00

There are no exact rules to branding. Guidelines

shouldn’t be seen as a straight jacket, they should act
as a general overview to managing those larger branding

projects – we are a creative agency, after all.

This branding overview will also offer a guide,
and a few pointers when working with us
at Flipside generally.

Idea, research and preparation is key

Once you have your product and service, you need to

choose an agency to brand and promote it – hopefully

ours! We believe idea preparation and research are key

to any project. We can also help you when it comes to

the design process and development.

Quality counts

We believe that the raw materials of any project – the

components that make up the brand – have to be

consistent in their quality and aesthetic importance.

We’ll ensure the whole experience of the brand – the

clarity and the continuity – has the same look and

feel.

Create, position, promote

Once you’ve established your company, you need to give

it a name and visual personality that embraces the

essence of the product or service. It’s the core of

the brand that creates its emotional energy. Maybe it

needs to be masculine or feminine, or perhaps it’s a

lifestyle brand?

In a competitive marketplace you need to stand out

from the crowd. Your personality and character should

be simple and easily recognizable, whether it’s the

design of the product or the audience that you will

appeal to.

Good design is a very powerful tool used to

differentiate you product or service, upholding values

and creating style. Creating and sustaining a trust,

along with delivering promises and creating the all
important desire is what branding is all about.
It isn’t just a set of graphics – the whole

organization has to believe in what the brand stands

for.

The key is to remember that the customer comes first –

understand your customer. How your company and

employees understand your brand is equally important,

especially in service industries. This is also

essential when it comes to promotion and, of course,

the whole reason for creating your service or product:

the selling.

Factors that make up the brand structure / personality

Every brand is made up of this structure in

varying amounts:

Product - what you are selling

Environment - where do you sell it

Communication - how does it tell people

Behaviour - how it behaves, how every single person

operates in the company

You may already be using one or all of these elements.

They should all be considered when creating, promoting

and sustaining a brand.

Pop up book website design for new site for Attention Seekers working with ProjectArthur

2010-03-19T07:10:00.000-07:00

Brochure for Interioraddict.com coming soon. Check out some lovely designer furniture

2010-03-09T03:28:00.000-08:00

Create Connect Festival promotion, working with RIO and BBC blast and tigol.co.uk

2010-03-09T03:19:00.000-08:00

Swirleeze branding and website coming soon. yummy sweets!

2010-03-09T03:18:00.001-08:00

New branding and website for online shop coming soon. working with manage my website and kinetic pulse

2010-03-09T03:16:00.000-08:00

new tshirts for Airculture coming in easter!

2010-03-09T03:13:00.000-08:00

Coming soon Bath student mag

2010-02-08T10:12:00.000-08:00

electro fly night in February. Punks and rockers theme

2010-01-13T02:39:00.000-08:00

Affordable art fair graphics and advertising

2010-01-13T02:23:00.000-08:00

NEW airculture tees pasty pete!

2009-08-25T07:26:00.001-07:00

New airculture tees

2009-08-25T07:24:00.000-07:00

New Airculture tees

2009-08-25T07:22:00.000-07:00

secui branding development...

2009-08-25T03:52:00.001-07:00